Cristian Salaris

Sviluppo App · registrato 6 anno/i fa
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Fondazione / Data di inizio

2008
Creazioni grafiche, realizzazione siti web, video games, marketing, strategie social network, applicazioni mobile, corsi di formazione per aziende tramite i video games, e tanto altro ancora https://www.linkedin.com/in/cristiansalaris/ ALTRI NOSTRI SERVIZI: http://www.mars1982.com/technologies/ https://www.bitbuu.com/ Responsible for product branding, positioning and overall marketing strategies for mobile games, working with the functional teams in publishing – creative services, strategic channel marketing, community, analytics, and user acquisition • Create and own the product go-to-market plans for products, outlining KPIs, and integrated marketing plan for managing mobile free to play games • Forecasting targets: drives input on KPI targets for user acquisition, engagement and retention • Author mobile brand briefs and provide consumer, category, and brand direction to the studio, marketing, and community teams to maintain 360-degree marketing consistency across all games, platforms and channels • Drive the product marketing strategy, from the design and creative process to implementation across all touch-points, ongoing management of campaigns and promotions and optimization based on analysis • Develop marketing calendar and go-to market strategies behind mobile free-to-play games • Regularly present and report to studio leadership and stakeholders on marketing strategies, plans and findings • Work closely with Google / Apple partners to drive promotional strategy and featuring opportunities • Manage relationships with internal stakeholders across studio and publisher groups • Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention • Conduct Market Research as necessary • Help define and maintain the marketing checklist. Our new games: Temple Rumble - Afroball Adventure: http://www.bitbuu.com/download.php Tash and Trash Rush: http://www.bitbuu.com/download-tnt.php • Communicating, liaising and negotiating with different business functions - in particular Product Merchandising, Planning and Trading, Retail, Distribution Centre, IT, Marketing and Finance • Work with the Digital and Commercial Directors to provide long & short term sales forecasts for all e-commerce channels that are driven by budgeted acquisition and marketing strategies • Provide the distribution centre with long & short term order/unit forecasts to ensure the correct allocation of resource • Optimise sales through effective range planning taking into account and constantly reviewing category growth opportunities, trends, life of a line KPIs and size curves • Accountable for day-to-day trading / merchandising on the .com product list pages, ensuring product positioning drives commercial targets whilst correctly representing the brand • Ensure that promotional activity is aligned across all channels/internationally and that the sales, profit and stock implications are forecast and tracked • Actively provide reporting on all web sales and stock for Worldwide, International and Host Ecommerce channels • Work with the Acquisition and Marketing Managers to ensure that the product/range/trading strategies are supported by the acquisition/marketing strategy for all trafficked channels - including SEO, PPC, Affiliates, retargeting and digital advertising • Ownership of on-site search, with responsibility to analyse usage, disseminate insight to the wider Digital team and optimise the tool • Collaborate with the Digital team on optimising the website customer experience / journey, feeding into decisions on content, functionality and layout across the site (e.g. homepage, navigation, PDP) • Collaborate with the CRM Manager, feeding into the CRM strategy, email planning and segmentation / personalisation from a stock and product perspective https://www.linkedin.com/in/cristiansalaris/ ALTRI NOSTRI SERVIZI: http://www.mars1982.com/technologies/
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