I have been producing fashion productions for over 20 years in Milan, for magazines, fashion brands, advertizing, and private clients, in studio and on location. Attention to the micro details, composition, lighting, and capturing the spirit of the concept or subject, and at the same time producing a dynamic styled image, that I can call a Photograph, is harder to do than thought. My clients become friends, and my camera is the instrument that continues to bring us back together again. Google my name and you can find my images on many social media platforms. I continue shooting backstage at all the fashion weeks of Milan, Paris, New York, over 5,000 shows shot. Meeting and seeing so many of the top players in the field of fashion, I have a great insight to the makings of a great production, and how to motivate the team.
From my fashion experience shooting in every possible situation, I have learned to make something simple, beautiful, how to find light when it is almost not there, and how to make great images even in a short amount of time. My studio in Milano is home, but before having a studio on location was what inspired me the most about Italy, then taking studio lights outside, made the productions even better. I have been organizing fashion teams from the beginning, makeup artist, hair stylist, fashion stylist, art director, etc. and am able to find the extra talent needed for any size production. Making clients happy is the most important, I leave no stone unturned.